SUMMER FOUNDATION & SKINCARE IN ONE TAP
Flawless, glowing coverage. All day.
A K-Beauty skincare infused cushion foundation with a dewy natural finish. Made for dry, oily, combination, and mature skin.
- 12-hour wear, clinically proven
- Glow without shine, never greasy
- Your exact shade from 21, matched in 30 seconds
The Dewy Day
Real results. Backed by science.
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Hydration+41%
measured on real volunteers, 20 minutes after application.
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Wear12hr
confirmed by clinical grading.
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Pore Blur91%
agreed their pores looked instantly blurred, in a 7-day survey.
*Skin hydration evaluation of 30 volunteers, 20 minutes after application.
**Clinical grading of 30 volunteers.
***Clinical survey of 32 volunteers after 7-days of use.
K-Beauty big idea: foundation and skincare in one compact.
More coverage has always meant more weight. This cushion ends the trade-off. The foundation sits in a soft sponge, and you tap it on with the puff instead of dragging it across your face.
Still full coverage, but it feels like nothing.
One press, four things at once:
- Natural, buildable coverage that evens skin tone
- +41% hydration in twenty minutes
- SPF 30 sun protection
- Skin-blurring finish like a filter
Dewy is a glow, not a shine.
The glow comes from inside the formula.
Squalane and cold-pressed apricot kernel oil absorb into skin rather than sitting on top, so it reads like eight hours of sleep and holds there instead of sliding into shine by lunch.
Wearing it counts as a skincare step.
Niacinamide refines texture and evens tone. Jojoba and camellia oil feed skin for as long as you wear it, and adenosine smooths the look of fine lines.
"Great product, not too heavy and provides that extra healthy look most foundations don't."
Buildable medium coverage
Natural, slightly dewy finish
Blurs the look of pores
Smooth, satin finish
Full, even coverage
Find your match from 21 shades, in 30 seconds
Three questions, thirty seconds: your skin tone, how it reacts to sun, and the color of your wrist veins.
That pins down your match from 21 shades.
And if your mirror disagrees, you've got our 30-day money-back guarantee.
"Buying skin tone matching makeup online is always a gamble but this matched perfectly on the first try so that was great!"
The over-40 review section most foundations don't have…
Our reviewers keep bringing it up, so we will too:
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"I'm thrilled with this foundation! I'm 56 and hate when foundation sets in my wrinkles and this does not do that at all! Makes your skin look flawless..."
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"I love this product and it goes nicely on my skin. I'm 40 and it's not cakey or heavy."
Mindful Beauty
Buy it once. Refill it forever.
The mirrored case is yours for good. When the cushion runs out, click in a €29 refill in your shade and keep going.
Less packaging, and every compact after the first costs less than the last.
At €35 for foundation, applicator, mirror, and a skincare layer in one, the cost of looking finished every morning gets very small, very fast.
Over 10,000 reviews. One recurring storyline.
Popular questions
What exactly is a cushion foundation?
Liquid foundation held in a soft cushion inside a mirrored compact. You tap it on with the included puff, which builds thin, even layers for a natural finish, and makes touch-ups possible anywhere the compact goes.
What if the shade is wrong?
Start with the 30-second quiz; our reviewers consistently report accurate first-try matches. If your match still isn't right, The Dewy Day is covered by our 30-day money-back guarantee. One Dewy Day return per customer, and return shipping is paid by the customer, so we genuinely recommend the quiz first.
Will it make my skin look oily?
No. The glow comes from hydrating ingredients like squalane, which absorb rather than sit on the surface. Reviewers with oily and combination skin describe the finish as healthy and natural, not greasy.
How long does it last on skin?
Wear is clinically proven for 12 hours. If your day runs longer, or you want to refresh the glow, the compact makes touch-ups a ten-second job.
Is it real coverage or just a tint?
Buildable medium coverage. One layer evens tone and blurs pores; extra tapped layers add coverage exactly where you want it, without turning heavy.
Does it contain SPF?
Do we need this question and answer? And if so, we need some direction on how to answer this…
How does the refill work?
Buy the full-size compact once. When the cushion runs out, order a refill in your shade, click it into your case, and keep going. Less waste, lower price per refill.
Is it suitable for sensitive or mature skin?
Dermatologist-tested, non-irritating, and suitable for all skin types. For mature skin, apply in thin tapped layers; see the reviews above from customers in their 40s and 50s.
FOUNDATIONS
Get rid of that drawer of ‘almost-right’ foundations…
Get your exact shade in 30 seconds, a glow that lasts the whole workday, and a 30-day guarantee if it somehow isn't your holy grail.
